Axis Bank - UPI SDK

Fintech

The goal of this redesign was to modernize the Axis Bank UPI app experience by eliminating clutter, reducing friction, and improving accessibility. From a user perspective, the objective was to create a fast, intuitive, and trustworthy flow for onboarding and transactions. From a business perspective, the objective was to attract more customers to the app and create a seamless platform that encourages engagement with Axis Bank's lending and financial products.

Exploration

To ground the redesign, I studied user frustrations through Play Store and App Store reviews. The main issues surfaced were:

• Overwhelming onboarding screens.
• Too many manual inputs (leading to drop-offs).
• Accessibility gaps, especially for older users.
• Transaction flows that felt longer than competitors like GPay or PhonePe.

I mapped key user groups:

• New UPI users unfamiliar with digital payments.
• Experienced UPI users expecting speed and reliability.
• Business owners managing multiple transactions daily.

The design focus was set on onboarding and transaction flows—two critical journeys for trust and adoption.

In Onboarding, What I Provided Is:

1. Auto-fetching details like mobile number (reducing typing effort).

2. Fewer steps with contextual guidance.

3. Intuitive microinteractions for progress and confirmations.

In Transaction flow, What I Provided Is:

1. Streamlined navigation → reduced clicks.

2. Clear "Send" and "Request" separation.

In Dashboard flow, What I Provided Is:

1. Reorganized for intuitive access to frequent actions.

2. Quick access shortcuts for repeat payments and QR scanning.

Impact

The redesigned app experience delivers:

• Simplified onboarding faster adoption for new users.
• Reduced transaction steps quicker and more reliable money transfers.
• Improved accessibility inclusivity for older users and business owners.
• Modern, clutter-free UI aligned with current design standards and user expectations.

From a business perspective, the redesign creates a stronger foundation to attract new customers, opening doors for lending opportunities and cross-selling financial products.

Reflection & Next Steps

One challenge was making the dashboard intuitive while keeping it lightweight—balancing simplicity with quick access to multiple services.

If given more time, I'd explore adding "Hello UPI" — a voice-first interaction feature, to further improve accessibility and hands-free transactions.

From Screens to Experience

Explore the redesigned app in action—experience seamless onboarding and faster payments.